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Written by Alicia Collins and Megan Conley. Videos, templates, resources, and tips on how to get your video marketing strategy off the ground. Brands need a video marketing strategy — this idea isn\’t new.

What has changed is how important video has become on every platform and channel. So what do you think you know about video marketing, and what do you want to learn? Video production is more cost-effective and easier to accomplish than ever. Today you can shoot in high-quality, 4K video, even with your smartphone. But between strategy, equipment, and editing software, video marketing is still pretty complicated. Keep reading to learn everything you need to know about video marketing strategy or use the links below to jump to a specific section.

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

Video marketing started in earnest in with the launch of YouTube. Google bought YouTube in October , and by there were seven different ad formats on the platform. First, there was the rise of smartphone technology that made watching videos easier and more convenient.

Fast forward to , and audiences are spending an average of 19 hours a week watching videos online. Ignoring video marketing is no longer an option for brands who want to excel. Video is the second most popular content type on social media for increasing engagement.

Platforms like YouTube and TikTok have always been about video. Platforms like Instagram and Facebook are focusing on video. Websites see a search engine boost when they add video because it increases page quality and the time visitors spend on the page. In short, video is incredibly useful throughout the entire flywheel — not just to heighten brand awareness.

Video can be a versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads.

Mobile users are a driving force for video consumption. While The options are also endless for service teams — onboarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways that video can create a more thorough, personalized customer support experience.

Millennial and Gen Z users are different, but most of them want to learn from each other. According to HubSpot Research, consumers and customers prefer lower quality, \”authentic\” video over high-quality video that seems artificial and inauthentic. Video is within reach for businesses of virtually any size — team and budget alike. The data is clear. To succeed, your business needs a solid video marketing strategy. Before you set up, record, or edit anything, start with a video marketing strategy.

Because every decision made during the video creation process will point back to your video\’s purpose and what action you\’d like your audience to complete after watching it.

Without a clear purpose agreed upon by your team, you\’ll find yourself in a whirlwind of re-shooting, re-framing, and editing. That wastes a lot of precious time. So, begin the process with a clear strategy. The popularity of video and user-generated video content means that you need to target a specific audience with each video.

If you already have a set of buyer personas, make sure to update your personas to include the most recent video research. There are typically a lot of players when making a video. How can you ensure they\’re all aligned?

Create a questionnaire using Google Forms or SurveyMonkey and pass it along to the stakeholders of the project. This way, you can ask the same questions of everyone and keep their responses in one place. Think of video as a shorter, quicker, and less expensive version of your favorite film.

While a video needs fewer resources to succeed, it can still be a time-consuming and expensive process. You can save time and money with planning and project management. Create a clear timeline for every step of the process and plan for occasional delays. Even a small video production relies on the skills of many different people. So, you want to make sure that even with unexpected challenges and changes you can still deliver your video on time. Some platforms have built-in vehicles for promotion, while others will need you to put in some time and effort to get more eyes on your video content.

This list of video platforms can help you decide what platform is best for your video campaign. With your budget, skills, and resources in mind, think about the creative roadblocks that might arise. Do you need a designer to create lower third graphics?

Are you going to create an animated video or a live-action video? Before you dive into production, you need to define your video goals and find the best metrics to help you understand whether you\’ve accomplished those goals. You can default to using the metrics available in your platform of choice.

But this can make it difficult to figure out if your video strategy is performing over time. It can also make it difficult to measure the effectiveness of multichannel video strategies.

Instead, choose several key performance indicators that correspond with your video goals. They spend the whole budget on an explainer video for their homepage, but as soon as the project is complete, all future video plans screech to a halt. Other businesses churn out a slew of social videos. Video marketing can\’t be an impulsive guessing game. Instead, you need to create a comprehensive video marketing strategy that applies to every part of your flywheel. The inbound methodology is the marketing and sales approach focused on attracting customers through content and interactions that are relevant and helpful.

Each video you create should address your audience\’s challenges and provide a solution. In the following sections, we\’ll cover the types of videos you should create for each stage in the flywheel. To start, plan to create at least two videos for each section.

Don\’t forget to include call-to-actions to help lead your audience through their purchase journey and into the role of \”promoter. Consumers at this stage are identifying their challenges and deciding whether they should seek out a solution.

So, the videos you create should empathize with their problems and introduce a possible solution with your product or service. The goal of this kind of video is to expand reach and build trust. Because you are looking to garner shares for your video, you may want to focus on entertaining and evoking emotion.

As you attract a new audience, avoid speaking too much about your product. Instead, let your brand values and personality take center stage. Because these videos can live on a variety of channels, keep the strategies of each platform in mind.

This overview of video and social media platforms can help. With most inbound marketing content, this means collecting contact information with a form. Video can aid this process by offering a solution to the buyer\’s problem. The goal of videos in the convert stage is to educate and excite.

For example, while an \”attract\” video might provide a quick tip for nailing a sales pitch, a \”convert\” video could be an animated explainer video that breaks down the inbound sales methodology. You\’ve attracted a new audience with your videos and converted the right visitors into leads. Now\’s the time to close these leads into customers. At this point, the consumer is weighing their options and deciding on the purchase. So the goal of these videos is to make your audience visualize themselves successfully using your product or service.

During the \”delight stage\” of the inbound methodology, your goal is to continue providing remarkable content to users that add value to their experience with your product or service. You also want your customers to tell their connections about their experience or promote your brand themselves.

So, the goal of this type of video is to encourage your customers to embrace your brand and become brand evangelists. Your first opportunity to delight comes directly after the purchase. Consider sending a thank you video to welcome them into the community. Then, build out a library of educational courses or product training videos to cater to consumers who prefer self-service or simply want to expand their abilities.

As you develop your video marketing strategy, there are other types of marketing videos you can create for every stage in the flywheel. Before you begin filming, you need to decide what type of video you want to create. Check out this list to better understand your options. Demo videos showcase how your product works — whether that\’s taking viewers on a tour of your software or unboxing and putting a physical product to the test.

Learn how to use video in each stage of the buyer\’s journey. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company\’s vision, mission, or products and services. The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience. Is your business hosting a conference, round table discussion, fundraiser, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.

Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry and put these discussions in front of your audience.

 

Que es adobe after effects cc 2017 free

 
Jun 19,  · Download 1,,+ premium assets from the new Adobe Stock Free Collection. Creative Cloud – Adobe CC Download Links – ALL Languages [U PDATE (Oct. ) – Some of these links still work to download the old CC installers. If you’re looking for direct links to the newest versions, then see this post.]. Aug 07,  · After leaked renders of the foldable phones showed up online, we now have some actual real life shots. Mobile phones. PSA: last chance to reserve a Samsung Galaxy Fold 4 or Flip 4 and get $ free. May 24,  · A year-long subscription to the latest Premiere Pro CC costs about $ If you\’re new to video editing, you may want to experiment with a less expensive tool like iMovie or Adobe Premiere Elements before investing in the Premiere Pro. YouTube, Pond5, and PremiumBeat are all great sites to find royalty-free music. 4. Choose the right song.

 
 

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